{"title":"SHADES","description":"","products":[{"product_id":"shades-blue-eau-de-toilette-100ml","title":"Shades Blue Eau De Toilette 100ml","description":"\u003cp\u003eSHADES BLUE\u003cbr\u003e\nEAU DE TOILETTE 100ML\u003cbr\u003e\nDESCRIPTION A masterpiece of high-definition freshness and mineral strength, SHADES BLUE is an Eau de Toilette that masters the art of \"Strategic Vitality.\" This fragrance is a study in vertical cooling—where a sharp, multi-citrus strike meets a heart of vibrating herbs and a foundation of unyielding wood. Designed for the individual who demands a signature of absolute clarity and professional poise, it offers an aura that is as structural as a coastal cliff and as sharp as a cold wind, ensuring a presence that is felt long before a word is spoken.\u003c\/p\u003e\n\n\u003cp\u003eCOMPOSITION The fragrance opens with a spectacular, high-octane radiance: the citrus brilliance of Bergamot, Lemon, and Grapefruit is electrified by the dry, aromatic heat of Cardamom. This luminous start leads into a heart of remarkable tension and \"electric\" cooling—where a dual-strike of Mint and Ginger is tempered by the herbal discipline of Sage, Rosemary, and Nutmeg. The journey reaches its peak in a profound and structural foundation—a noble quartet of Cedar, Patchouli, Vetiver, and Sandalwood that ensures a lasting, masculine trail of unshakeable authority.\u003c\/p\u003e\n\n\u003cp\u003eINSPIRATION The spirit of \"The Blue Connoisseur.\" SHADES BLUE is inspired by the various depths of the ocean and the focus of the modern leader. It embodies the poise of an individual who possesses a sharp, analytical intellect and a rugged, outdoors-ready spirit. It is a tribute to the \"Shades\" legacy: representing a spirit of resilience, a commitment to high-performance aromatic materials, and a presence that is as steady as a landmark and as undeniable as the elements.\u003c\/p\u003e\n\n\u003cp\u003eART OF PERFUMING To allow the transition from electric grapefruit to the deep, cedar-sandalwood base to unfold with noble intensity, spray the Eau de Toilette onto the pulse points: the neck, the inner wrists, and the chest. The skin’s heat will activate the ginger and sage, creating a sophisticated aura that projects with high-definition clarity. For a signature that remains unshakeable through business negotiations or long urban days, mist the fragrance onto the collar of a crisp cotton shirt. This 100ml flacon is the definitive tool for the individual who views their fragrance as a silent, powerful extension of their own unshakeable ambition.\u003c\/p\u003e","brand":"Armaf - Shades","offers":[{"title":"100ml","offer_id":53196403933511,"sku":"ARF32103902","price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0955\/2668\/2951\/files\/Product_d5adb8c2-ebb6-40f3-8925-844835c159de.png?v=1776418245"},{"product_id":"shades-eau-de-toilette-100ml","title":"Shades Eau De Toilette 100ml","description":"\u003cp\u003eSHADES\u003cbr\u003e\nEAU DE TOILETTE 100ML\u003cbr\u003e\nDESCRIPTION The definitive statement of versatile luxury and aromatic architecture, SHADES is an Eau de Toilette that masters the art of \"Prismatic Sophistication.\" This fragrance is a monumental study in balance—where a succulent, dark-fruit opening meets a heart of herbal discipline and a foundation of petrified woods and rare resins. Designed for the individual who moves seamlessly between worlds, it offers a signature that is as structural as a tailored suit and as expansive as a horizon, ensuring a presence that is both classically handsome and modernly sharp.\u003c\/p\u003e\n\n\u003cp\u003eCOMPOSITION The fragrance opens with a spectacular, high-definition surge of complexity: the velvet sweetness of Plum and tropical Pineapple is electrified by the zesty brilliance of Bergamot and Lime, then sharpened by the green mineral edge of Violet Leaves and Cardamom. This commanding introduction flows into a heart of remarkable herbal poise, where the noble discipline of Sage, Rosemary, and Geranium is anchored by the early appearance of structural Cedar and the nocturnal grace of Jasmine. The journey reaches its peak in a profound and unyielding foundation—a powerhouse blend of Sandalwood and Patchouli, elevated by the rare, salty mystery of Ambergris and a clean veil of White Musk.\u003c\/p\u003e\n\n\u003cp\u003eINSPIRATION The spirit of \"The Multi-Dimensional Man.\" SHADES is inspired by the various facets of a curated life—the transition from the boardroom to the private club. It embodies the poise of an individual who possesses a sharp, strategic intellect and a warm, approachable character. It is a tribute to the \"Shades\" legacy: representing a spirit of absolute versatility, a love for the world’s most robust aromatic materials, and a presence that is as steady as a landmark and as enduring as a legacy.\u003c\/p\u003e\n\n\u003cp\u003eART OF PERFUMING To allow the transition from electric plum to the deep, ambergris-sandalwood base to unfold with noble intensity, spray the Eau de Toilette onto the pulse points: the neck, the inner wrists, and the chest. The skin’s heat will activate the rosemary and sage, creating a sophisticated aura that projects with high-definition clarity. For a signature that remains unshakeable through the most demanding days and exclusive evenings, mist the fragrance onto the pulse points and the lining of a blazer. This 100ml flacon is the definitive tool for the individual who views their fragrance as the ultimate unlock to their own personal power.\u003c\/p\u003e","brand":"Armaf - Shades","offers":[{"title":"100ml","offer_id":53196403966279,"sku":"ARF32101043","price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0955\/2668\/2951\/files\/Product_e423f4a2-2b26-493d-ae15-78f1f3bd73b4.png?v=1776437250"},{"product_id":"shades-wood-blue-eau-de-toilette-100ml","title":"Shades Wood Eau De Toilette 100ml","description":"\u003cp\u003eSHADES WOOD\u003cbr\u003eEAU DE TOILETTE 100ML\u003cbr\u003eDESCRIPTION A daring fusion of oceanic freshness and ancient resinous warmth, SHADES WOOD is an Eau de Toilette that masters the art of \"Elemental Contrast.\" This fragrance is a study in thermal tension—where a cooling, floral-citrus opening is ignited by a heart of dry, desert spices before settling into a foundation of sacred woods. Designed for the individual who seeks a fragrance with a darker, more intellectual soul, it offers a signature that is as structural as driftwood and as sharp as a sea breeze.\u003c\/p\u003e\n\u003cp\u003eCOMPOSITION The fragrance opens with a spectacular, high-definition strike of balance: a vibrant Citrus accord is elevated by the noble, velvet authority of Rose and the herbal, minty clarity of Geranium. This luminous start leads into a heart of remarkable kinetic energy, where the medicinal heat of Clove and Cumin is sharpened by a strike of Black Pepper. The journey reaches its peak in a profound and unyielding foundation—a powerhouse trio of Cedarwood, Sandalwood, and the rare, animalic mystery of Oud, ensuring a trail of unshakeable authority and masculine depth.\u003c\/p\u003e\n\u003cp\u003eINSPIRATION The spirit of \"The Maritime Sovereign.\" SHADES WOOD is inspired by the scent of precious timber transported across ancient trade routes. It embodies the poise of an individual who possesses a sharp, analytical mind and a rugged, adventurous spirit. It is a tribute to the \"Shades Wood\" legacy: representing a spirit of exploration, a commitment to the world's most robust spice and wood materials, and a presence that is as steady as a landmark and as deep as the ocean floor.\u003c\/p\u003e\n\u003cp\u003eART OF PERFUMING To allow the transition from electric geranium to the deep, oud-cedar base to unfold with noble intensity, spray the Eau de Toilette onto the pulse points: the neck, the inner wrists, and the base of the throat. The skin’s heat will activate the cumin and pepper, creating a sophisticated aura that projects with high-definition clarity. For a signature that remains unshakeable through high-stakes evening negotiations or coastal travel, mist the fragrance onto a navy wool blazer or a structured scarf. This 100ml flacon is the definitive tool for the individual who views their fragrance as a silent, powerful manifestation of their own worldly experience.\u003c\/p\u003e","brand":"Armaf - Shades","offers":[{"title":"100ml","offer_id":53196403999047,"sku":"ARF32101603","price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0955\/2668\/2951\/files\/Product_7efe6585-12e4-4d69-aeb2-4b9e7d5a2f72.png?v=1776437402"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0955\/2668\/2951\/collections\/1._ARMAF_LOGO_-_WHITE_PNG_80490ad4-9a8e-4497-b869-6b4bf9852803.jpg?v=1769205756","url":"https:\/\/armaf.uk\/collections\/seduction-copy.oembed","provider":"ARMAF UK","version":"1.0","type":"link"}